How To Best Serviced Apartments Sydney

How To Best Serviced Apartments Sydney

We all know that business trips consume a large part of our expenses. It starts when you try to find a hotel where you can stay and then try to find a hotel that suits your budget, but at the same time the hotel is not expensive or cheap. This is not the easiest thing, but until the best serviced apartments sydney appears on the scene.

The appearance of these fully furnished apartments, which provide similar facilities and services to a five-star hotel, but do not charge any fees, is a god sent to business travelers around the world. Unlike a hotel, you will not be charged every day, and because it has a fully equipped kitchen, you will not have to ask for room service because you already have everything you need. You can cook your own meals and drink a cup of coffee at any time without worrying that you will be charged for it every time.

In addition, in contrast to hotels, serviced apartments are larger and can accommodate a larger number of guests than a standard hotel room and provide more privacy to run, as there are separate rooms in one unit. Regardless of whether you are traveling with your family or business partners, you can at some point guarantee that you will be able to relax and unwind after an intense day of long meetings.

It is easy to find best serviced apartments Sydney online because it gives you the opportunity to independently visit all available units and check each unit. In online mode, you can search exactly what you want and need, because the rentals allow you to adjust the search parameters to the location and number of bedrooms. Any questions or concerns you may encounter can be obtained by contacting the 24-hour hotline or e-mail with a minimum waiting period of 24 hours.

Talking about questions and concerns, finding the best rented flat for rent can be a great challenge, so it’s very important to ask questions so you know what you get and you do not have to solve anything below average. By asking questions, you will also be able to calculate your travel costs and put aside to see you during your stay without exceeding your budget.

First, when asking for rental rates, ask if prices are guaranteed. When you press time, distraction from the hundred other things you have to do, such as rental rates and other charges, can be easily understood, which leads to bad surprises that you can not undo. Ask also if prices will be lower if you stay longer, so you can determine if it will save you more time to stay longer, especially if you’re traveling in high season.

Reputation Management And Your Business

Reputation Management And Your Business

I realize you know the undeniable errors, yet there are other minor oversights you may do that damages your business and your capacity to arrive new customers. Be that as it may, first of all, I need to make something visible.  For tips on how to manage online reputation management for your business, read on.

Your concern isn’t that you are experiencing considerable difficulties now. That is normal. It’s the normal progression of things for your business, and each accomplished proprietor knows it. Businesses lose cash or back off all over. There is not something to be embarrassed about, and you need to continue doing what you are doing.

The flaw happens when it appears as though everything is going incredible. I am not supporting falsehoods and proposing you state that business is impossible when it’s not. (As a matter of fact, do not ever lie. That merely is harming your reputation in a meaningful manner.) But (and this is, in reality, obvious on the off chance that you possess an administration business) does not cause it to appear as though you are confronting tough occasions. Individuals won’t pay an advisor with a lot of leisure time staring them in the face. In the back of the customer’s brain is the prospect of an expert who isn’t distracted with work, so they should not be that incredible. So you can’t appear to be too ready, or that you have too much time in your calendar.

It does not make any difference how enthusiastic you are for customers; you should control your activities. Individuals will perceive urgency and either forget about you or endeavor to exploit your circumstance. Both are not so brave (business and mind).

So what would it be advisable for you to do? I offer three hints to keep you stable regardless of how terrible your business is doing.

Continue promoting

This is an ideal time to help your promoting procedure. You have all the time on the planet, why not compose more articles, so you have them squirreled away when things get once more. Presently is likewise a decent time to begin an advancement, yet do not say this is because business is awful. Discover another method for doing something very similar (for instance, attempt a “school year kickoff” offer, since the kiddies are in class you have some additional opportunity to handle several new customers.) Try centering your advancement around an item or a gathering purchase. (Having a promotion fixated on your object does not hold a similar shame of peddling your warez.)

I am never grabbing the telephone.

That’s right; you heard right. You either give the voice a chance to mail get the calls or have your remote helper return your calls. Occupied individuals never sit by the telephone, trusting it will ring. You need to take the desire to cancel your psyche and spotlight on showcasing to more customers.

Never bringing down your expenses

It’s not your expenses that are the issue. It’s something different that is its main driver. You are not promoting enough, your intended interest group isn’t the correct gathering of people, or you need to change your offers. In any case, when you begin bringing down your charges or lose confidence in yourself, that is the minute you will stroll down an endless loop of destruction.

Presently, I do not infer that you can’t assemble a sensibly valued bundle and market it. That is extraordinary, and it is an insightful business choice, however, to cut down your hourly rate – not high all.…

Best Attractions in Brisbane

Best Attractions in Brisbane

Brisbane, also known as Sunshine State, is the third largest city in Australia. The city blends to its adjacent Brisbane River, to give it a perfect modern elegance. The city also has a subtropical climate which makes it an excellent tourist attraction site. Therefore, below are some of the best attractions in Brisbane.
• Lone Pine Koala Sanctuary
One of the best attractions in Brisbane is the lone pine koala sanctuary. This place allows you to view koala at a close range. These animals are by no doubt, Australia’s most loved animals. Other animals present in this sanctuary include the kangaroo, wallabies, snakes, and dingoes.
• James Street
For those seeking to have some great shopping experience, here I a place you wouldn’t want to miss. There are numerous shops which offer a variety of trendy products and labels such as the Queensland label, St. Bart’s store among others.
• Brisbane River
Of course, this is among the major attractions in the city. For only a few dollars, you can take a joyride along Brisbane River and enjoy the beautiful architectural designs of buildings and bridges. Put simpler, city cat is the best way to see Brisbane.
• South Bank
This place is an excellent attraction site. It has several plazas, diverse restaurants, and exciting special events. Thousands of tourists flock this place to swim in the human made lagoon, especially on a warm day. This place also has a giant Ferris wheel which is commonly preferred by tourists.
• Brisbane Botanic Gardens
This is another serene oasis that attracts several tourists. It offers a panoramic view of Brisbane to both the locals and visitors. The place has a collection of Australian rain-forest trees and other sections preserved for unique trees such as bamboo, fragrant plants, cactus, and indigenous trees. Hence, it offers a perfect hiking ground for both kids and adults.
Conclusively, the sites mentioned above are some of the best attractions in Brisbane. However other notable attraction sites include Queensland art gallery, Moreton Island,, museum of Brisbane among others.
How To Analyze SEO Competition

How To Analyze SEO Competition

It is fundamental to dissect your Search Engine Optimization or SEO rivalry in Australia as a feature of running any business. With your online business innovation has made it a generally straightforward errand, yet it is fundamental to check usually where you remain against your opposition. You need to think about how your open sees you, and what your rivals are up to will enable you to fortify your position. You won’t almost certainly recognize what your opposition is doing before it occurs. However, you can watch their moves intently and pay heed to what they foul up or what they do well.

To investigate your opposition, you should assess the business estimation of watchwords and search queries that influence the site rankings. Indications of the competing site notoriety and prominence can be determined by careful thought of their Page Rank, nearness of keyword(s) in the page title, their portrayal, meta labels, and URL, the number of backlinks from gov or edu domains and — their quality in prominent indexes.

There are numerous SEO Melbourne Australia programming devices that can be utilized in your way to deal with analyzing the situation of your site rivals. SEO in Australia programming has its very own arrangement of assault for analysis. Many will figure the qualities of your opposition and offer you the actualities while leaving all decisions up to you. This strategy removes the potential for the wrong decision being made. Understanding the information can be tedious and hard to interpret for beginners. To settle on the right choice, you should make your assessments even though there are no simple principles for developing decisions of the quality of your opposition. You will with training figure out how to peruse the indicating factors appeared.

Even though it will require investment, you will probably get the substance of determining the quality of your catchphrases and expressions. As you ponder the information, you will accomplish a more clear picture of where you remain with the individuals who rank most noteworthy.…

If you didn’t pay for it, you’re not the customer, you’re the product

If you didn’t pay for it, you’re not the customer, you’re the product

Ultimately we all know that when we sign up for Twitface, LinkedIn, Tumblr or Foursquare and we give away our email, address and so on to use a service that’s “free”, we’re going to be “monetized” somehow. We’ll be advertised at and our data will be sold to someone else who’ll no doubt send us the latest compelling offer for – in my case it was a $2500 loan I’ve been pre-approved for and the offer to have sex with a lonely housewife.

At least that’s the part we do see – and most of us understand.

The other side of it is much more exciting, much more compelling and for marketers, probably represents the future of how marketing is going to work. It’s called Big Data, and it’s the proverbial ten-ton truck heading right for your advertising budget. It’s a quiet revolution being played out by Google, Amazon, IBM, Accenture and pretty much every one of your clients (if they have any sense).

It’s you and your behaviour that’s being captured, sorted, structured, sold and integrated across datamarts in India to serve you up as a segment of one. It’s perfectly and precisely YOU – everything you say, like and think; everything you buy and what you might buy next; everywhere you go and why you go there. It’s you as algorithm – understandable, predictable, accessible and addressable.

I saw firsthand the power of this at a SXSW panel last month. A fascinating panel made up of the head of analytics for Obama’s campaign, the head of analytics for Mitt Romney’s campaign and the head of a non-for-profit Washington analytics group.

The headline takeout was this. The US election ultimately came down to about 36,000 swing voters for Obama. That’s a pretty narrow focus at the end of all that campaigning. What’s more impressive was that “The Cave” as it’s become known, was able to identify these swing voters down to the voting precinct and even in some instances the household. Even more impressively, they were able to also identify what the top issues were for the swing voters and serve them messages that were relevant and compelling to encourage them to swing in favor of the Democrats.

OK, so big data can help identify, target and solve for the US election. We might call this one the Big Data Election. Mitt’s team, by comparison, looked like they were playing in the schoolyard.

So all this might help explain why IBM is targeting CMOs for their budget; why the CIO and CMO are increasingly two-in-a-box in most large data rich organizations; and why as GE Global CMO Beth Comstock noted on her recent trip to Sydney, “that we are all so breathless with the potential for Big Data”.

If you’re not into Big Data in your organization it might also explain why you’re beginning to feel a little uncomfortable in your seat. I am. You should.

So let’s jump over the fence together. What’s it going to take for marketing to get data-fit?

The experts talk about three basic principles:

Build a culture of data

It’s all very well spending a gazillion dollars on building your own data mart, hiring a bunch of modelers and quant scientists, cross referencing multiple structured and unstructured data sets to build to a segment of one. But are your people going to act on that data? Or will they just shrug, and carry on with their jobs when you tell them you’ve identified the individuals who will buy the next product you’re bringing to launch?

If the highest paid opinion to the lowest paid opinion in your organization is ready and willing to act on data analysis then you have a culture of data. If they are not, then you’ve likely just wasted lots of money.

What problem are you solving?

Seems obvious this one but there are countless big data projects underway right now that are entirely aimless. Let’s pay a consulting firm millions of dollars to build us a state of the art data warehouse – hell, everyone else is building one and we’ve got petabytes of data so it must be valuable, right? Maybe. It really depends what you want to do with it.

Do you want to target individuals with individual offers and products built specifically for them? Do you want to understand what your individual customers will buy next and offer it to them? Do you want to get rid of unprofitable customers? Do you want to understand who the swing voters are and what matters to them? As with any strategy, you MUST understand what problem you are trying to solve BEFORE you spend lots of time and money being busy.

Again, it might sound obvious, but one of the best funded big data programs on Earth have been at it for six years now and confess they are still a long way off being perfect in determining how an election campaign in the USA will run.

Be capable of personalisation

OK, so you know what problem you’re solving, you’ve built your data culture and you have your data layers and analytics to be able to market to a segment of one. But can you personalize? Are you ready to serve messages on an individual basis; can you create 20,000 offers? To do that requires a marketing machine of incredible scale and most simply cannot afford the investment, however much efficiency it might create. The capability simply isn’t there.

So start by working out what level of personalization you are capable of and build from there. Maybe you can manage CRM programs to individuals, but you still need to target outbound marketing by geography. Wherever you sit on the journey to realize your big data dreams, it all starts with execution capability.

The power of big data is undoubtable. And if you’re not on the train, there’s every chance it’s going to hit you in the face. We all need to get data-fit and it’s likely that none of us are doing enough to be ready to compete.…

TV misses a trick in the bedroom

TV misses a trick in the bedroom

It’s true. Australian’s are grabbing their iPads – or other tablets – and jumping into bed. Hooked up to their wifi, they’re watching more and more video. That has to be great news for advertisers and a big opportunity for the free to air TV channels.

According to a recent Ericsson ConsumerLab survey, 38% of Australians are watching TV and video content on-demand and over half are downloading it to a mobile device of some sort. The same research shows we’re lagging behind when it comes to watching video on the go so, presumably, we’re using these devices as another TV screen in the home.

Foxtel has helped this process along with their FoxtelGo service. As well as a plethora of on-demand stuff, subscribers can choose from more than 50 live channels (including live sport) on their iPad and iPhone. “Certainly good enough to watch in bed,” wrote Sydney Morning Herald journalist Adam Turner.

He’s not the only one to take a tablet and have a long lie down. Google the words “iPad in bed” and you’ll be spoilt for choice when it comes to iPad stands, all designed to make watching video in bed that much more comfortable.

It was obvious tablets were going to be online video’s new best friend. More than half of US tablet owners watch video sand TV on their device (according to ComScore) – almost 20% watch at least once a week. If the numbers aren’t the same here, they will be soon.

ABC and SBS recognised this shift when they launched their excellent online catch-up services. We can assume the commercial players will follow suit soon. Their current offerings are fairly limited and most channels don’t even offer the chance to watch live TV online.

The question has to be, why? Viewing in the home will soon spread to viewing on the train or in the park, as 4G becomes more commonplace. Ericsson reckons 20% of Australians will be watching TV away from home on a mobile device in the next few years.

This extra viewing time is an opportunity for established broadcasters – online video can extend the reach and impact of TV campaigns. Imagine the power of a cross platform campaign that switches creative and placement depending on the device and viewer profile. The free to air component delivers the big numbers, but the same show online would spread reach and build awareness in a very targeted way.

Sadly, consumers seem to be adapting to change faster than the industry. TV and online is rarely planned in an integrated way and free to air players need to get much more of their content online. Otherwise the audiences will quickly go elsewhere.

John Paul Getty said, “In times of rapid change, experience could be your worst enemy.” Okay, he wasn’t talking about the explosion of online video, but he could have been. Or if you prefer Bob Dylan, “The first one now, will later be last, for the times they are a-changin”.…

It’s time to look inwards

It’s time to look inwards

Internal audiences like employees, customer service representatives and retail partners are just as important as customers to the success of your business. After all, their behaviour directly influences purchase and consumer experience, as Helen Graney reports.

With the start of a new year we often find ourselves thinking of checklists of things to keep top of mind and of behaviours we want to change.

Like ‘customer experience is king’. Like ‘advocacy is the most powerful medium’. Like ‘eating breakfast every day is a pretty good idea’.

What you and every nutritional expert knows is that breakfast is the most important meal of the day and there’s no shortage of studies that show people who skip breakfast are disproportionately likely to have problems with concentration, metabolism and weight.

What feeds us affects us. If we don’t get fed it affects us even more.

The same is true for our relationships with brands.

Today, more than ever, how a brand behaves is more important than what it says. Messaging is important, but what really matters is how a brand engages and interacts with the people who impact the business.

I see an exciting change in the direction of a number of Australia’s brands, a shift towards the strategic priorities of listening to the voice of the customer, improving customer experience and building advocacy. It’s a different way of thinking about consumer priorities.

These strategic priorities are often supported by a Net Promoter System. It’s a process that helps brands ask customers to rate how likely they would be to recommend them. The outputs are both good to know and great to act on.

So why doesn’t this hefty investment transform organisations’ fortunes instantly? Why doesn’t the implementation of measures such as NPS radically change a brand’s behaviour for the better?

Because it’s not a ‘set and forget’ solution.

And because all too often, the internal audiences (employees, customer service, retail or channel partners) are not engaged or treated with equal importance to that of the consumer.

These ‘internal’ audiences are fundamental to the success of any brand because their behaviours influence consumer experience – in ways that may be visible or invisible, but are always meaningful to the business.

We all know that experience – how your brand behaves – rules how people feel about your brand, and how they in turn behave. Every interaction creates an impression, good or bad.

The more you can optimise these interactions, the better your experience will be. We know from global Jack Morton Worldwide research (New Marketing Realities 2012), that 90% of people say experience is a top factor in determining what they buy and how loyal they are to brands.

We also know that experience is important to market share. According to research by Bain, 80% of companies’ leadership say that they believe they deliver a superior experience. But sadly, only 8% of customers agree.

So, while NPS may identify the ‘chinks in your experience armour’ you need to engage and empower your employees to shape and deliver the customer experiences that fuel positive word of mouth – because according to our research the biggest influence on people’s brand decisions is other people. And 60% of advocates believe good brands are worth talking about.

So, aligning employees behind brand and business goals is the most fundamental thing that companies can do to improve their brand experience. This human element of brand-building is arguably the great untapped marketing opportunity of our time. Yet, most companies struggle.

To be a successful, people-driven brand in the 21st century, your thinking about brand and your thinking about people need to be perfectly aligned. To do that, the business needs to invest in meaningful cultural and behavioural change.

Consider Peter Drucker’s notion that “culture eats strategy for breakfast”. Unless you feed your culture through change, your strategy will be toast. Your internal audience will be eating it and consumers get the crumbs.

Consider Best Buy’s Twelpforce, the 2010 Titanium Cannes winner that launched a 2000-strong army of tech pros to address consumer problems on Twitter. Not only did this program get the brand talked about, it changed the business and reimagined customer service. It allowed the business to use its key asset – its employees – and have them share their passion.

It would not have been possible without the employee engagement program. As a cultural change program it had a rallying cry, an identity and a set of rules which drove amazing outcomes. Customer complaints dropped 20% in the first year.

These higher ratings translate into increased purchase intent as well as the likelihood to spend more per purchase. Not bad for a program that was built in two months under the premise that “If we were going to fail, we wanted to fail fast.”

The program was real, relevant and connected to the people.

Implementation of NPS is not enough. It needs to be viewed as part of an evolving action plan. It needs an identity, a purpose and a reason for employees to participate. You need to build and feed culture. Process is not practice. A change in a KPI does not build belief. And implementing measurement cannot alone change the fabric of a company. Your people can.

According to Jack Morton research, your people are at the heart of three of the five top drivers of brand experiences as surveyed by consumers.

That’s as true if they are the CMO, the customer contact person in a call centre, or a customer. Feed them all a healthy cultural contract, every day and not only will they all be a lot happier, so will your consumers.

Helen Graney is MD of Jack Morton Worldwide

Retail should behave like social media

Retail should behave like social media

Given the challenges faced by Australia’s retail industry, and our enthusiasm for social media, it’s understandable that we’re seeing digital agencies present social media as the panacea for retailers’ woes.

The logic makes sense: since we love social media, and our retailers are battling prevailing winds, then the solution is simple: spend more money on social media.

Australian retailers are playing catch-up to global players in terms of e-tailing, social media spend and in-store technology, but there is a big problem facing retailers worldwide: shoppers are turning away from traditional stores because they’re finding them boring. The problem isn’t poor social media: it’s bad poor store experiences.

Retail can learn big lessons from the success of social media, but not in the way that we’re usually told: instead of doing more social media, retailer stores can be more like social media.

How? There are ‘three C’s’ that users love about social media: Content, Community and Constant Change. Better translating those things that people love about social media into retail stores will help create retail experiences that build brand desire and grow the bottom line.

Content

We check into Twitter, Instagram and Facebook several times a day because we’re addicted to the content. We’ve curated our own never-ending and endlessly fascinating stream of images and words.

To create a great brand experience, retail stores need great content, and it needs to be over and above the products they sell. The good news is that physical stores have more ways to create and deliver content than other channels. Retailers have created content in a very literal sense, like Acne’s acclaimed magazine Acne Paper, available in store.

Content can be physical and very simple, like samples at Thomas Dux or candy bars in Topshop, or more artistic, such as the “Chanel and the Diamond” film series screened in Chanel boutiques. Events like Toby’s Estate’s public cupping events, or learning how to break up animals at the Hudson Meats butcher chain is the kind of brand-building content that retailers can do better than any channel.

Retailers need to ask themselves: what is the content people will come into our store for, other than the products we’re selling?

Community

Social media, by definition, is social. Too few Australian retailers create social experiences in store, which is ironic considering they are perfectly placed to capitalise on an increasing desire to connect.

Some of our best retailers are the best at creating community in store. Lulu Lemon’s stores turn into free yoga classes, using local instructors, fostering a micro-community while linking with the brand’s higher purpose of helping people to live long, healthy, and fun lives.

Strategically, retailers need to convert their real-world assets into more social spaces to maintain relevance. TAB, Australia’s second largest retailer after Australia Post in numbers of stores, is working at transforming its stores into ‘places for mateship’ as it battles increasingly vocal online competitors.

A lot of retailers think they’re creating community though loyalty programs and rewards points, but this is really only going half way: they need to make spaces where community can happen.

Constant Change

Talking about Twitter at SXSW this year, media theorist Douglas Rushkoff said deep down users love the constantly updating feeds we can’t ever hope to read: we like that social media moves faster than we do, because that means it’s always new. It’s the pace of social media, and all online media channels, that makes real world retail seem slow by comparison: we now expect stores to be different when we go back a week later, and we’re disappointed when they’re not.

Constantly updating and refreshing is something the global fast fashion retailers like Zara and Topshop are doing  comparatively well in Australia through product and merchandising, and consumers are responding with their feet and dollars. With H&M, River Island and Uniqlo arriving from 2014, Australian fashion retail will need to adapt to new consumer expectations of evergreen retail environments.

It’s not possible or practical for all retailers to change the store environment as frequently as fast-fashion chains. But there are different ways to keep fresh, and to suggest continual renewal. Retail expert Rachel Shechtman recently launched a new retail concept in New York called Story.

Each month, the store relaunches with a new issue, which so far have included love, colour and New York – complete with a new sponsor and entirely new products. With its constantly changing theme, the much-talked about Story concept truly is behaving like media: creating retail issues in the same way a magazine would.

Retail will live or die on the strength of the store experience, and by bringing in social media’s values of content, community and constant change, Australian retail stores hopefully again become a place we enjoy going and spending our money.…

Creatives lament uninspiring Commonwealth Games logo

Creatives lament uninspiring Commonwealth Games logo

The new Gold Coast Commonwealth Games logo has been touted as a confused and uninspiring visual representation of the upcoming international sporting event by the Australian branding community.

The emblem, designed by WiteKite and unveiled today at Broadwater Parklands, features a spoked wheel of colour showcasing the silhouettes of different athletes.

Commonwealth Games Minister Jann Stuckey said the Games emblem captured the essence of the Gold Coast and what the Commonwealth Games was all about.

“The emblem has been inspired by the Gold Coast’s stunning beach side location, its iconic skyline, and the colours are representative of the coast, the hinterland and the celebratory atmosphere which is synonymous with the region,” Stuckey said.

But the broader creative community is unimpressed. Creative director at M&C Saatchi’s branding agency Re, Jason Little, believes the brand is a forgettable pastiche of existing sporting logos.

“Although a visually appealing piece of design, this follows the tried and tested formula for a sports event and Olympic identities. It uses rainbow colours, paintbrush type, athletes doing their thing. If you look at the Olympic logo from 2000 from Sydney it’s in the same ilk but a bit modernised.

“This is exactly spot on with what I would expect for such events, in that it neither intrigues nor offends anyone.

“It’s a shame. I don’t think it’s a brave approach, I don’t think it does anything different and I certainly don’t think it will be memorable.”

Landor ECD Mike Staniford told B&T he thought the execution was messy and unresolved.

“My first impression was that there seems to be a confusion of ideas going on in this. It seems to be some kind of sun but then there is a building and then the athletes overlaid on it. For me the level of design and execution is quite poor and really quite throwaway,” said Staniford.

Staniford believes the organsiations involved in the logo’s creation could have much more effectively capitalised on their opportunity to promote the Gold Coast on the global stage.

“The Gold Coast has done a lot recently to get its own identity in shape. It’s a major, major opportunity for the Gold Coast – a huge event – and I think it could have been marked by something more distinctive and more profound.

“I think it could have been designed with stronger aesthetics, a stronger idea and a stronger execution.”

What do you think of the new Commonwealth Games logo? Leave your comments in the discussion box at the end of this article.

GOLDOC Chairman Nigel Chamier OAM said the emblem was a result of months of research and development.

“Market research was undertaken to unpack the deeper emotional factors which define the Gold Coast as a place, and those that define the Commonwealth Games specifically,” Chamier said.

“Local focus group workshops were held and we then defined the Games core proposition before engaging brand and design company WiteKite to develop the artwork.

“GOLDOC believes the emblem is an outstanding reflection of community sentiment and broader perception of the Gold Coast and its role as host city for the Commonwealth Games.”

The emblem has also received praise from the President of the Commonwealth Games Federation, HRH Tunku Imran of Malaysia.

“I’m delighted with the emblem. I feel it captures perfectly the warmth, the energy, the fun and the vibrancy of the Gold Coast and Queensland and represents everything the Commonwealth is looking forward to in 2018,” Prince Imran said.…

When the going gets good, fire your agency

When the going gets good, fire your agency

Everyone knows the old saying, “If it ain’t broke, don’t fix it”. But what if it was far from broke? Doing incredibly well, in fact? Logic would say “definitely don’t fix it”… Right?

Wrong. It seems Bank of Queensland (BOQ) has swapped incumbent Junior for BWM as the former agency lures award after award for its BOQ work.

 

Junior picked up a MIDAS for a Bank of Queensland campaign in December – MIDAS being the only international competition to recognise excellence in financial services communications on a global scale. The agency was the only Australian campaign to pick up in the core ‘banking’ category.

No doubt that gong has gone straight to the Junior pool room to join a collection of awards which includes:

  • AMI Best Social Responsibility Campaign 2012
  • The only gold awarded for financial services at the 2011 Effie’s (beating NAB’s ‘Break Up’)
  • AMI Best Product Launch 2011
  • Australian Banking & Finance Awards 2011 Marketing Campaign of the Year.

Oh the irony of it all.…