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Katie Rigg-Smith to take charge at Mindshare

Katie Rigg-Smith to take charge at Mindshare

Katie Rigg-Smith is set to take on the top job at GroupM agency Mindshare after yesterday’s resignation of James Greet.

She will be the only current female head of a media agency in Austrlia, currently holding the role of chief strategy officer at the agency, which she has been with for 14 years since joining as a graduate trainee.

Greet announced yesterday he is set to join rival Ikon in July, after three years at the helm of Mindshare.

The agency has also confirmed today Sharb Farjami has been lifted to the role of chief operating officer for the Australasian division.

Mindshare Asia Pacific CEO Ashutosh Srivastava said: “Our approach has always been to look within for leadership, provide accelerated growth to our brightest stars and groom them into senior positions early.”
According to an official release from Mindshare today both roles start immediately, throwing into question wether Greet will be made to serve out his three-month notice period before taking over at STW-owned Ikon, with Mindshare’s parent company WPP holding a stake in STW.

Radio Ratings: WSFM overtakes 2Day FM

Radio Ratings: WSFM overtakes 2Day FM

Radio station 2DayFM has been knocked off its pedestal as ratings drops in the important breakfast and drive slots sees WSFM take the coveted title as Sydney’s number one FM station.

Australian Radio Network’s WSFM now rules the market with 8.5% as rival 2DayFM’s overall Monday to Sunday audience share slides from 9.3% to 8.4%.

Driving 2DayFm’s loss was a 1.8% drop in the drive slot which is led by Fifi & Jules Tuesday to Friday and Hamish & Andy on Monday’s.


The drop has seen the station lose its number one spot in drive to 2GB.

The Kyle & Jackie O Breakfast was also dealt a slight audience dip of 0.8%, however the duo continue to lead with a 10.2% share.

Duncan Campbell, Australian Radio Network’s (ARN) national content director, said: “It’s a fantastic day for us. It’s driven by a solid strategy executed through genuine hard work from one of the best teams in the business. WSFM has consistently been the number 1 FM Sydney station in our 40-54 target demographic over a number of years, but to go beyond this is a real achievement.”



Nova 96.9’s breakfast duo have added half a point, growing their share of Sydney’s breakfast audience to 6.8% in the latest Nielsen radio ratings survey.

Meanwhile, talk station 2GB has maintained its grip on breakfast with a 15.7% share and regained number one spot in drive after adding 0.8 points to hit 11%.

2GB also continues to dominate the Sydney radio market with an overall share of 13.2% after adding 1.2% on the previous survey result.


The good times continued for ARN in Melbourne where Gold 104.3 added 1.7 points to its overall share to overtake DMG Radio Australia’s Nova 100.

The jump has seen Gold narrow the gap between itself and Melbourne’s number one FM station, Southern Cross Austereo’s Fox Fm, to just half a point.

Gold’s growth was driven out of breakfast where it jumped 1.6 points to take a 6.9% share. In drive the station added 1 point to claim a share of 8.1% putting it above fellow ARN station Mix 101.1.

Mix 101 dropped slightly in both breakfast and drive, by 0.6 and 0.3 points respectively.

DMG’s smoothfm performed better again in Melbourne than it did in Sydney, this time growing by 0.7 points in breakfast and 0.6 in drive.

Southern Cross Austereo’s Triple M overtook Nova 100 in breakfast after posting audience growth of just under one point.

3AW ratings have continued to drop in the second survey of the year. The talk station shed 1.1 points in Monday to Sunday, one point in breakfast and half a point in drive.

In the previous survey 3AW suffered a 1.2 drop in breakfast and a massive 2.1 point decline in drive.

In Brisbane SCA’s B105 was the success story as it jumped 1.8 points to take an overall share of 11.6% and is now chasing FM runner-up Nova 106.9.

B105 has moved from third place in breakfast to first after adding 2.2 points to take 11.9%.

The growth puts the station ahead of ARN’s 97.3FM (11.7%), Nova (10.9%) and Triple M (9.5%).

In drive B105 is now neck-to-neck with 97.3FM with both sitting on 13.2%.

There were both highs and lows for Adelaide radio stations as the latest ratings survey.

Overall, the most growth was recorded by Triple M which added 1.1 points to its Monday to Sunday share to overtake Nova 91.9 and SAFM.

The largest overall loss was felt by Mix 102.3 which shed 2 points to come down to 14.8%.

In the important breakfast slot Mix lost 1.7 points and handed first place to talk station Fiveaa which also lost one point.

SAFM added 1.2 points to its share of breakfast listeners to take 8.8% and has overtaken Nova (8%).

Fiveaa continues to lead drive despite a 2.5 point drop to 13.5%.

Mix 102.3 lost 1.6 points which reduced its share to 13.1%. The drop has narrowed the gap between Mix and competitor SAFM (12.2%).

Triple M recorded the slots most growth of 2.2 points.

In Perth’s tight radio market Mix 94.5 continues to dominate breakfast despite suffering a drop of 1.7 points.

The decline has seen the Nova 93.7, which remained steady on 12.4%, sneak up on Mix.

SCA’s 92.9 dropped 1.5 points to fall out of the top four breakfast shows to be replaced by 96FM.

The competition is now even tighter in drive as three stations, Mix, 92.9 and Nova, now all sit between 13% and 14%.

Slot leader Mix dropped slightly to 13.9% while runner up 92.9 fell to 13.4% to be replaced by Nova in second place with a share of 13.8% after adding half a point.

Talk station 6PR added 1.8 points in drive, the growth pushing the station’s overall Monday to Sunday audience increase of 1 point.

Is Nine singing the puff out of Seven’s souffle?

Is Nine singing the puff out of Seven’s souffle?

The oven door has been opened and Seven’s ratings glory has started to ebb as Nine’s The Voice steals the show from My Kitchen Rules.

MKR has sat comfortably at the top of the ratings until now, with challenger The Voicetaking number one with 1.874 million viewers on its second night.

But The Voice is well down on last year’s second night result of more than 2.5 million viewers.

Seven’s cook-off is still going strong with 1.586 million people tuning in to see MKR last night, according to OzTam’s preliminary metro ratings.

Nine took a 28.1% share of all free-to-air viewers ahead of Seven’s main channel share of 25.3%.

The series return of Nine’s logie-winning drama House Husbands sat in seventh place with an audience of 1.135 million.

House Husbands beat Seven’s drama import Revenge with Monday evening’s first episode of the vengeful program winning over 971,000 viewers while the second episode pulled 840,000.

The top 10 programs were all dominated by Seven and Nine with Ten’s The Biggest Loser pushed down to 20th place with 552,000 viewers.

Ten’s best performing show was Ten News at Five with 758,000 viewers.

Nine News pulled in 1.306 million while Seven News claimed 1.261 million and ABC News had 905,000 viewers.

Ten’s share of viewers last night was 8.9% behind the ABC’s 13.8%.

SBS One sat on 2.4%.…

Digital Degustation

Digital Degustation

Every week Naked Communications’ strategist Lach Hall scours the web for all things digital, quirky and innovative and presents it in bite-sized chunks for Digital Degustation.


A Petition Signing Robot

In an effort to petition the Australian government to fund more clinical trials for Duchenne Muscular Dystrophy, The Duchenne Foundation and Save Our Sons have created “The Most Powerful Arm Ever Invented” – a live-streamed, petition-signing robot. Pledge your support by connecting with Facebook and the robot hand signs your Facebook name to the mass petition, snaps a photo then automatically posts it to your Facebook wall.


New York Times Creates an Automatic Haiku Detector

The New York Times has created an automatic haiku detector in another move that shows the innovative side of their tech department. ‘The Haiku Bot’ scans the front page of the New York Times for sentence fragments that unintentionally form a haiku structure. Once found, they’re published on the Haiku Tumblr and exceptional non sequiturs are shared on the New York Times Twitter account. For  more on this click here.


App Concept Combines Lego Creation with Video Game

It’s difficult to pry kids away from screens these days to play with old-fashioned toys. However, a group of Miami Ad School students have come up with a brilliant idea that combines the two. Lego Storybuilder is an app concept where the game story requires kids to build elements with Lego off screen to complete missions and progress to the next stage on screen. To see the video click here.


NYPD Facial Recognition Unit Scans Social Media to Help Identify Criminals

The digital era is a terrible time to be a criminal. In the past, an unidentified criminal caught on CCTV would need to be identified via the likes of a hit and miss public broadcast. Now police in New York have facial recognition technology that can take the same image and search for a match on Instagram, Twitter and Facebook, making identification much more efficient. For more on this topic please click here.


The Facebook Phone Turns Out to be Facebook Home

All rumours of a Facebook phone were laid to rest last Thursday when Facebook announced the launch of Facebook Home. Home has the potential to be a massive step for Facebook in mobile and whilst not actually an operating system (more of a skin), it behaves like one. The premise of Home is to have Facebook at the centre of your mobile experience, so that no matter what you are doing on your phone, you have the option to access Facebook from any app to talk to friends or let others know what you are having for breakfast.…

Kidman stars on small screen for Swisse

Kidman stars on small screen for Swisse

EXCLUSIVE: Oscar-winning actress Nicole Kidman has starred in her first series of TV commercials for Melbourne-based vitamin and health supplement company Swisse.

The commercials, first aired on Sunday night, are part of Kidman’s role as brand ambassador to the Australian company.

Last year, Kidman signed what is understood to be a multi-million dollar three-year deal that sees her promote Swisse’s “Wellness” products to the US, UK, Europe and Asia.

It is the first time she has represented an Australian brand, after previously endorsing Chanel No. 5, premium watch brand Omega and the United Nations Women.

Swisse head of marketing Helen Sali, said: “Nicole showed us how she unwinds and embraces health and happiness to achieve balance away from the public eye.

“We’re delighted to have the star presence of Nicole featuring in our campaign. She was a picture of health and happiness in the beautiful environment.

“The director and crew were blown away by the stunning landscape and we’d like to acknowledge and thank the NSW State Government and Destination NSW in ensuring a smooth shoot,” she added.

The TV campaign aired nationally on the Nine Network on Sunday during The Voice. The commercials will also be shown during the Ellen DeGeneres Show on Channel 9.

The campaign will launch in the US during the Ellen DeGeneres show later this month, and will feature segments filmed during  DeGeneres’ recent visit to Australia. It will be the company’s first advertising effort in the US market since its launch in February.

“I joined Swisse because I wanted to help bring awareness to the importance of living a healthy lifestyle in a busy, often stressful world,” Kidman said.