Australasia's journal of the new media revolution

Saturday 28 January, 2012Latest news

The myth of follower numbers

22/09/2010 | A new study base don Twitter suggests businesses should focus on engagement, and not raw follower numbers when measuring social media success.


Snap It brings barcode free scanning to Cosmo

16/09/2010 | Magazine publisher ACP is trialling an interactive component to its lifestyle monthly Cosmopolitan, which will enable readers to get additional information on selected articles and advertising through their mobile phones.


White Labelled keeping a close watch on retail

16/09/2010 | Digital Agency White Labelled revamped the website for Watches of Switzerland, a leading Australian watches retailer with stores in Melbourne, Sydney, Brisbane and Perth, representing brands such as TAG Heuer, Breitling, and Cartier.


Reactive opens in Auckland

15/09/2010 | Digital agency Reactive has opened a new Auckland office in a bid to better service the firm’s New Zealand-based clients


Digital TV adds another GEM

15/09/2010 | The Nine Network has revealed its third digital channel, Gem, is to launch later this month and will be nominally targeted at women aged 35 and over. 1 comment


Twitter revamps website

15/09/2010 | Twitter today has announced a raft of changes on its homepage Twitter.com to streamline the user experience in the first ever announcement held at Twitter HQ.


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