Thursday 20 September 2007
Bullseye scores
Natalie Apostolou
Digital agency Bullseye has scored a raft of new business wins involving web design and strategy including Flight Centre, Masterfoods, Coca-Cola, Business Builders, MyRate and Zoos Victoria.
Bullseye won the work for Masterfoods following a three-way pitch against Clemenger and Permission. The agency will drive the digital strategy, website redesign and online campaign work for the herbs and spices business over the next 12 months.
For Coca-Cola, Bullseye will be redesigning the “Make every drop matter” website, while Flight Centrewill also have its website redesigned after Bullseye won the business overfive competitors.
The agency is working with Pinstripe Media to launch the website for new Seven TV show Business Builders.
The website will extend the show’s content and be featured within the Yahoo!7 portal.
The site will be designed to become a community for small business ownerss. Bullseye will be developing MyRate’s media strategy.
Zoos Victoria has hired the agency to redesign three zoo websites.
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