Friday 09 May 2008
Mooter Media secures US video deal
Natalie Apostolou
Australian digital advertising analysis solutions company Mooter Media has secured a web services agreement with US based, online open source video advertising provider Adap.tv, for the supply of Mooter's contextual advertising services.
Mooter which focuses heavily on international digital markets is ramping up its activities in the US market and hopes to develop this 12 month deal into further international opportunities. Mooter Media CEO Paul Siminsky said "online video is a rapidly growing form of online media consumption and represents an excellent opportunity to demonstrate the versatility of Mooter's analysis, targeting and ad serving technology."
Video ads are a new distribution mechanism for Mooter, although the company will be
able to leverage the ads it currently delivers to publisher web pages as the source of ads
to be delivered to Adap.tv content
Revenue from ad delivery will be shared between Adap.tv and Mooter, however the financial terms and conditions were not disclosed.
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