Fox Interactive Media has launched a quartet of digital marketing initiatives to assist brands in gaining traction and precise demographic targeting across the groups¹ MySpace, IGN, RottenTomatoes and AskMen online properties.
“We are seeing a lot of advertisers moving to digital as the financial pressure mounts within organisations. The four new Fox Interactive Media initiatives provide marketers with enhanced effectiveness through insight tools as well as new relevant channels to connect with consumers,” said Andrew Cordwell, national sales director, Fox Interactive Media.
The new tools include MySpace Lifestages, which allows marketers to target Australians in a range of life stages including; uni graduates, engagement or pre wedding, newly weds, pregnancy, new parents, unemployed or entering a new career.
Optimisation tool MySpace MyInsights, gives marketers performance data across basic demographic and geographic information on the consumers that interact with their ads, on top of insights into their interests across seventeen category areas.
While MySpace Recharge, is the social networkers first stab at a broad based direct marketing rewards programme, which rewards Australian consumers for their activity and loyalty in both the mobile and wireless prepaid credit recharge space and through usage of a soon to be launched reloadable prepaid Visa card.
Fox Interactive has also bolstered its local editorial teams across IGN.com, RottenTomatoes.com and AskMen.com to help facilitate “integrated messaging” for advertisers in the gaming, film and men¹s issues related areas.
