DIGITAL MEDIA

UK headquarted digital marketing agency Steak Media has opened offices in Melbourne as part of a global expansion drive that includes a presence in New York.

Headed by MD Kevin Durston, who has returned to Australia from the UK for the role, the agency aims to shake up the Australia market, aiming at the search sector.

Durston notes that the Australia market is reminiscent of UK conditions a few years ago: “Clients suffered from poor agency knowledge, poor campaign strategy and poor campaign execution. The end results were companies questioning which direction to go, agency or in-house?”

Steak believes that search is the purest form of direct marketing and should be strongly invested in. Durtson advises that any agency client, who is not at the very least getting ROI tracked to keyword level, should question the agency’s ability to deliver on their KPIs. “A lack of reporting and accountability lends itself to poor ROI and as such, many clients do not have true visibility of their online campaigns. We believe the Australian market is poised for a change in its search behaviour, and we are excited to be here to take up the challenge,” he said.

Launched in December, Steak plans to leverage off its international client base which includes John Lewis, British Gas, JJB sports, French Connection UK and Time Out Online in addition to using its core competencies in the retail an utility sectors to offer compelling digital strategies. DM

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