PROFILE

IAB tests online ad effectiveness

Friday 24 October 2008

The Interactive Advertising Bureau Australia has announced a major project designed to test the effectiveness of online advertising.

TrueLocal unveils new look

Friday 04 July 2008

News Ltd's online search directory arm TrueLocal.com.au has unveiled its revamped web site and online strategy in a bid to gain market share from the Sensis dominated sector.

Aus Web 2.0 gains pace globally

Friday 20 June 2008

Australian online innovation is gaining global traction and funding despite the limitations faced by digital entrepreneurs locally, according to Ross Dawson, the chairman of Future Exploration Network. Dawson yesterday unveiled the top 100 Australian Web 2.0 applications, a compilation of

Telstra's chief flack goes to the Pond

Thursday 22 May 2008

Telstra’s chief public PR face Andrew Maiden, director of News Services, will be assuming a new PR role as corporate affairs manager for Big Pond. The curious side-step sees Maiden replace Craig Middleton, who held the role for four years, and is now moving into the regulatory sphere within

The “Check out what people are doing” campaign.

Shoot for the moon

Tuesday 13 May 2008

STW’s Moon Group has launched an experiential interactive digital campaign to showcase the new LG Viewty 5-megapixel camera phone.

Social media start-ups go global

Friday 09 May 2008

Mobile social networking company migg33, online arts community RedBubble and mobile social media outfit BluePulse have been ranked as the top three Australian social media start-ups of 2008, by social media analyst group Metarand.com.

Jameson continues its association with the film industry

Jameson backs local film-makers

Monday 05 May 2008

Jameson Whiskey is extending its global strategy to align with the film sector in Australia with a unique campaign strategy created by strategic communications agency The Hallway.

Facebook

Monday 05 May 2008

TigerSpike’s Alex Hall explains the smart way to make social networking sites such as Facebook part of your marketing effort. But first, there’s the basics to get right.

TV site trials Flash challenger

Monday 05 May 2008

Discovery Channel is to be the first Australasian website to make use of new web technology launched by Microsoft in a bid to take on the dominant Adobe Flash system.

Newsletter 21 November 2008

Sign up to receive the latest news & announcements.


Click here for the latest newsletter (21/11/2008)
Newsletter Archive

View issue September 2008