DIGITAL-MARKETING

B&T Awards Honour Digital

Friday 21 November 2008

The 2008 B&T Awards have attracted the strongest ever participation from the digital community, recognising excellence in the sector across four distinct categories. These are: Interactive Agency, Digital Services Company, Best Digital Campaign and the inaugural category - The KPMG Digital

Belong restructures

Friday 14 November 2008

Marketing communications network Photon is splitting apart its company Belong into two parts, with the Melbourne office keeping its name as Belong and the Sydney office, originally called Legion Interactive, now to be renamed as Be.Interactive.

Destra in administration

Thursday 13 November 2008

Prime Media Group have placed digital media company destra in voluntary administration on Thursday following the collapse of salvage bids to sell destra’s profitable assets including Magna Pacific.It is understood that key destra financial backer the St George bank appointed Korda Mentha’s David

Ad agencies mislead market on digital

Monday 10 November 2008

Australian businesses plan to invest more than AUD$17.9 billion dollars on digital services in 2009, a survey by the Australian Interactive Media Industry Association (AIMIA), IBM and Hyro has claimed. AIMIA’s first annual AIMIA Digital Services Index reported that revenue generated through

Online advertising still strong

Monday 10 November 2008

Online advertising has experienced a 30% growth year-on-year, with advertisers spending a record $450 million in the third quarter of this year, new figures from the Interactive Advertising Bureau (IAB) Australia have revealed.

BlueFreeway’s balance sheet roadkill

Friday 29 August 2008

Troubled digital marketing group Blue Freeway has posted a loss of $56.5m for the financial year as it continues to recapitalise and restructure. Earnings before interest, tax, depreciation and amortisation were $7.8m, while there was a goodwill impairment of $37.5m.

Digital spend set to rise

Friday 25 July 2008

Digital media spend remains on the rise and could replace some traditional marketing mediums within five years, a recent industry survey has claimed.

5th Finger gets $7M for US growth

Thursday 12 June 2008

While Ninemsn battles through its executive exodus and the rapidly changing fortunes of its current online business proposition, the international arm of its wholly owned subsidiary 5th Finger has secured $7 million in Australian venture capital funding.

New agency gets meaty

Tuesday 06 May 2008

UK headquarted digital marketing agency Steak Media has opened offices in Melbourne as part of a global expansion drive that includes a presence in New York.