MOBILE

Mostyle enters Asia Pac market

Friday 14 November 2008

Australian mobile technology start- up Mostyle has secured three Southeast Asian contracts with mobile media companies extending its reach through Asia Pac to 30 million mobile users. Malaysia’s SMS chat club, Frenclub, the Philippine’s largest telco SMART and media company YuZoo, a

Sensis integrates voice and mobile

Friday 24 October 2008

Sensis, the Telstra-owned advertising and directories service, has integrated its voice, online and mobile services to add-value to consumers and advertisers.

Mobile measures move forward

Friday 24 October 2008

Activity is ramping up in the mobile space. The Australian Interactive Media Industry Association (AIMIA) is set to release its second round of mobile advertising standards; an update to the report released last October detailing the technical specifications for ads. And, by Christmas, the industry

Mobile TV held back by lack of metrics

Friday 12 September 2008

The absence of online metrics and standardisation across mobile networks are the biggest inhibitors to mobile television, video and advertising from being rolled out in Australia, said Kursten Leins, strategic marketing manager multimedia at Ericsson Australia.

GroupM pushes mobile with new hire

Friday 05 September 2008

Media buying powerhouse GroupM is bolstering its focus on mobile with the appointment of Claudia Sagripanti as Director of Mobile Communications. Sagripanti, a highly respected digital media consultant, will look after mobile strategy across GroupM’s four media agencies MindShare, MediaCom,

M.Net launches Telstra mobile Olympics site

Thursday 31 July 2008

Mobile solutions provider m.Net is set to unveil its most ambitious mobile content build for Telstra’s Beijing 2008 Olympic Games mobile internet site which Telstra anticipates will be accessed by millions of mobile subscribers.

Mobile ad spend to surge by 300% in 2008

Friday 11 July 2008

Mobile advertising spend in Australia is expected to grow by 300% in 2008 as more consumers take up 3G data services and advertisers are lured by attractive campaign pricing, a new study by Frost & Sullivan has found.

The right numbers

Monday 05 May 2008

Advertisers dabbling with mobile campaigns are reporting click-through rates way above those experienced online. Will 2008 be the breakthrough year for mobile? Brad Howarth reports.

Into 2008: mobile TV

Monday 05 May 2008

Rob Hart looks at how the new spectrum will shake up the mobile sector this year.

A legal stairway to the mobile advertising dream

Monday 05 May 2008

Lawyers Eugenia Kolivos and Anna Kuperman explain the legal landscape as mobile emerges as a dynamic advertising medium and a viable business for operators.

Newsletter 21 November 2008

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