SOCIAL-NETWORKING

Online time dominates consumer viewing

Friday 21 November 2008

Social networking is now entrenched as a mainstream practice among Australian consumers, with users increasingly shunning marketing messages and turning to their own networks for advice. According to Forrester Research’s latest report, Australian Adult Social Technographics Revealed, three


Mostyle enters Asia Pac market

Friday 14 November 2008

Australian mobile technology start- up Mostyle has secured three Southeast Asian contracts with mobile media companies extending its reach through Asia Pac to 30 million mobile users. Malaysia’s SMS chat club, Frenclub, the Philippine’s largest telco SMART and media company YuZoo, a


Adknowledge on acquisition drive

Monday 10 November 2008

Social networking advertising specialist Adknowledge is on an acquisition spree, sweeping up online marketing services company Lookery and Adonomics in the last week. Financial terms were not disclosed.


SOCIAL NETWORKS SET TO DRIVE ONLINE AD SPEND

Friday 10 October 2008

As MySpace co-founder Brett Brewer arrived in Australia last week, he came weighted with a sense of foreboding as the US financial markets tumbled, yet for Brewer now the chairman of international social networking ad serving network Adknowledge, his faith that digital will ride through the storm


Adknowledge expands local presence

Friday 22 August 2008

Global social networking advertising specialist Adknowledge is ramping up its presence in Australia, investing locally in resources and launching a new expanded product range. The online media business which is headed up by former MySpace founder Brett Brewer is a one stop shop for social network


Facebook, Hi5 growth pips MySpace, Bebo

Friday 15 August 2008

The global growth rates of Facebook and Hi5 have eclipsed that of entrenched social networking rivals MySpace and Bebo.


Friendster grabs Google exec

Friday 08 August 2008

Google has lost the head of its South East Asian operations Richard Kimber to social networking up-start Friendster.


Key trends in digital media 2008

Monday 05 May 2008

New media strategist Mark Neely sets the agenda for the online realm in the year ahead.


The rise of Enterprise 2.0

Monday 05 May 2008

The social aspects of Web 2.0 are all the rage but Enterprise 2.0 is hard on its heels. KMPG’s digital media adviser Malcolm Alder reveals how big business is harnessing the power of the collective.


Newsletter 21 November 2008

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