VIDEO

News Digital launches new online ad solution

Friday 26 September 2008

A new online advertising proposition from News Digital Media is being pitched as the new driver of online ad spend, cutting advertiser’s television budgets as the web continues to strengthen its lunch hour “prime time” positioning.

News Digital launches new online ad solution

Friday 26 September 2008

A new online advertising proposition from News Digital Media is being pitched as the new driver of online ad spend, cutting advertiser’s television budgets as the web continues to strengthen its lunch hour “prime time” positioning.

Mobile TV held back by lack of metrics

Friday 12 September 2008

The absence of online metrics and standardisation across mobile networks are the biggest inhibitors to mobile television, video and advertising from being rolled out in Australia, said Kursten Leins, strategic marketing manager multimedia at Ericsson Australia.

Video content booming

Friday 29 August 2008

Online and mobile video consumption is moving to mainstream usage patterns with around a quarter of the Australian population watching online video two or more hours a week.According to the Consumer Video Insights research report from Pure Profile and Venture One, digital video viewing is no longer

Ansearch adds video search

Friday 27 June 2008

Ansearch Media has acquired the exclusive local representational advertising rights to the video search engine: blinkx. The blinkx agreement follows Ansearch recent announcement that it will expand its international online publisher network.

Sony gears up for the reprise of content as king

Friday 27 June 2008

Sony Pictures Television International has backed moves to resuscitate IPTV strategies in the Australian market, claiming that EzyDVD’s pending download service, Foxtel’s HD VoD offering and Apple’s iTunes video downloads will be transformative for the content and carriage

Video cash

Tuesday 13 May 2008

YouTube has extended its internationally established Partner Programme to Australia allowing local content creators to earn cash for their uploaded videos.

Video ads repel viewers

Tuesday 13 May 2008

Forcing consumers to watch pre-roll advertisements on video-enabled websites is the quickest way to get them to click off, according to a UsabilityOne survey.

IPTV on pause downunder

Friday 09 May 2008

The Australian IPTV market is lagging behind other developed countries, according to a report from the Australian Communications and Media Authority.

Cashing in on video

Friday 28 September 2007

The phenomenal growth of online video in the US shows no signs of abating. It’s a trend Australian advertisers cannot ignore.

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