Amnesia MD Carney looks for bigger fish to fry

5 November 2009

Co-founder and managing director of digital agency Amnesia Razorfish, Terry Carney, has left the company after more than a decade.

In a personal message on Amnesia’s blog, co-founder Iain McDonald, said it was the ideal time for Carney to make a move following its sale to Publicis Groupe in August. He added Carney resigned a few weeks ago.

“The company is in better shape than it’s ever been but at the same time it’s really been the first chance either of us have been able to consider anything outside Amnesia,” he said.

“So the official news today is that TC decided to make a clean break and he has resigned – the reality is that this happened a couple of weeks ago. I haven’t wanted to say anything until now because I also wanted to have a good think about what this meant to me and to make some decisions myself.”

However McDonald added: “I’ve personally decided to stick around and see if I can continue to shake some more digital apples down from the tree….(though) I haven’t got my future completely figured out yet.”

The agency, which was launched in 1998, was sold to Avenue A Razorfish, a US-based digital shop, in 2006 before becoming part of Microsoft as part of the company's US$6 billion acquisition of aQuantive in 2007. Microsoft sold the agency to Publicis Groupe for US$530m (A$631m) in August.

McDonald thanked Carney for all his work at Amnesia, which has grown into one of Australia’s leading digital agencies.

“Hope everyone will welcome and understand Terry’s decision, and along with me give him a huge pat on the back for a job well done. Thanks Terry – enjoy the break, we wish you well and see you at the pub soon.”