The Commonwealth Bank's brokerage company CommSec has agreed to pay
$55,000 and undertake an internal review after three complaints from
the public led to an ACMA investigation.
The undertaking agreed to by CommSec and ACMA centered around marketing
emails which did not contain an unsubscribe facility as required by the
spam act. With businesses viewing email as one of the most
important marketing channels, it's a timely reminder that not including an unsubscribe facility can be an expensive enterprise.
There were only three complaints from consumers to the ACMA from over
six million emails sent by CommSec in the preceding 12 months.
The full enforceable undertaking is available
here (PDF).
