Pacific Magazines will launch its first e-commerce site next Monday,
linked exclusively to its monthly fashion title, InStyle, with a similar
site for Bride to Be to launch in the coming weeks.
The online shopping
launch, dubbed ShopIt!, will see InStyle oversee all aspects of the
shopping experience from the display of products in the magazine to
online purchase and home delivery, and will coincide with InStyle
Australia’s 10th anniversary.
Available at
www.instylemag.com.au/ShopIt, the store has been designed to offer a
consistent brand experience across the print and online mastheads. From
the April edition of InStyle, the magazine and online store will cross
promote, with major monthly updates to ShopIt!coinciding with each new
issue.
The online store will house over 1000 products from 30
designers at launch and will allow consumers to search via brand, price,
product categories as well as “what’s new” and “editor’s pick.”
Kerrie
McCallum, editor of InStyle, said: “Shop It! offers users a new level
of
accessibility to quality fashion items and acts as a user-friendly
retail extension of the magazine. Shop It! allows us to ‘close the loop’
between the InStyle brand and the consumer, as we extend the integrity
and trust of the brand into a tangible service in the retail
environment.”
“The breadth of designers, range of price points
and styles available on Shop It! is a breath of fresh air for fashion
savvy, yet time-poor, Australian women.”
An integrated campaign
will roll out to promote the launch including TVCs, point of sale
advertising, social media, direct marketing and promotion across the
magazine and website.
