Digital
agency @www has developed an micro site and interactive competition to
promote pay television channel World Movies homage to B-grade horror
films.
The season, called B-Invasion, will showcase a range of
tacky B-grade horror films from the 50s and 60s through December and
January.
The microsite and competitions build buzz for the
series of 'its so bad its good' movies, World Movies is calling for
budding filmmakers to submit their B-grade movie or movie idea via
YouTube for a chance to have it broadcast the channel.
“The
objective was to drive entrants and viewers to the promotional site,
whilst simultaneously raising awareness for the World Movies Channel
and their support of up and coming filmmakers.” said @www Creative
Director, TristanFawley
“By developing a broader seeding
strategy including user generated content and social networks such as
YouTube, The World Movies Channel can reach a far greater audience than
a traditional on-air or online campaign.”
@www has worked
with World Movies for the past five years developing their main website
and seasonal campaign sites to support specific film seasons.
www.worldmovies.net/binvasion
