Controversial content generator and online publisher Demand Media
has partnered with the
recenly relaunched Joost Video
Network in an exclusive deal to provide pre-roll video advertising
across Demand Media sites.
Joost originally began it's life as an
IP based television alternative. However the lack of major content
parnters saw a chequered history including many evlutions, before
finally being sold to online advertising business Adconian in late 2009.
The tie-up with Adconion saw the brand morph into a video
advertising distribution system with the Demand Media deal the largest
partnership for the fledgling Adconion owned video advertising network.
"Joost
was the obvious choice for two reasons. Firstly, its end-to-end
distribution and ad serving platform and secondly their ability to
monetize our video inventory by leveraging their impressive Global Sales
Force. ” said Jeff Quandt, Director of Ad Management for Demand Media.
“The Joost premium advertisers, complemented with our extensive and
growing audience seeking out video content on Demand Media properties,
are a natural match.”
Demand Media sites, which are predominantly
populated by using advanced algorithms to determine popular keywords
and predicted ROI for content, are visited by up to 80 million UB's per
month, with sites including ehow.com, livestrong.com, cracked.com and
mania.com included in the portfolio.
“Demand Media has an acute
understanding of their audience needs just as Joost has an acute
understanding of our audience behaviour. This exciting partnership
symbolizes the future of content creation and monetisation that will
benefit both users and advertisers” said Nick Higgins, Director of
Global Video for Adconion Media Group
