Digital futurist Dr. Jeffrey Cole and Yahoo! Inc’s Vice President, Connected TV Patrick Barry will deliver keynote addresses at MipTV’s 2009 Digital Forum to be held in Cannes in late March.
The newly launched MIP Digital Forum, is a day of conferences to be held on April 1, focusing on interactive and on-demand TV, mobility and l entertainment. The MIP Digital Forum takes place during MIPTV from 30 March to 2 April. The conference includes focuses on cross-platform content production, broadband video business models, connected gaming and TV convergence, mobility and marketing and features a Creative Storytelling & Branded Entertainment Summit.
Cole and Barry join a keynote line-up which includes WPP CEO Sir Martin Sorrell, who will deliver keynote speech at MIPTV 2009 on the theme: “What screens will they watch – and what will be on them?”; Chuck Porter, Chairman of Crispin Porter + Bogusky MDC Partners, and Christophe Lambert, co-founder of the Blue agency, who will participate in a day dedicated to branded content and creativity on Tuesday 31 March 2009.
“Professionals from the world of advertising and brands have been occupying an increasingly significant place at the MIP Markets. The way television will be created and consumed in the future will bring the TV, digital and advertising segments together far more coherently than in the past. All three segments must now look to becoming stronger partners in order to grow their business further and Sir Martin will clearly illustrate how this process will take place,” said Paul Johnson, head of the Television Division at Reed MIDEM.
MIPTV 2009 will also host the annual Content 360 cross-media international competition., Content 360. Key sponsor MSN has launched its own category in the competition this year awarding the winner with up to US$10,000 in development funds to help produce, execute and distribute the winning original video on MSN. MSN joins the BBC and the National Film Board of Canada (NFB) among companies that call for new content ideas for the 4th Content 360 international competition.
“The Content 360 competition opens a global window of opportunity for MSN to uncover original online ideas that integrate MSN Video and other Microsoft platforms such as Xbox 360, Xbox Live, Zune, MSN Mobile, Windows Media Centre, Windows Live Messenger, or Live Search,” said Joe Michaels, senior director for MSN.
The BBC, partner of the Content 360 competition since its inception in 2006, is this year seeking creative ideas in 3 categories, Factual Content via your Mobile, Engaging Teenagers Locally; and Entertainment TV over Broadband.
“In these tough times, the role of Content 360 is especially valuable in supporting innovation and bringing new media partners together for business” said MIPTV’s Director of Digital Media, Ted Baracos.
Content 360 finalists will be announced by mid-February and will promote their projects at MIPTV during a series of pitching sessions in front of a panel of key decision-makers. The competition winners will be announced on April 1, during “The Content 360 Zapping Show”.
*******For further information on programming, exhibiting, sponsoring or attending MipTV 2009 please contact Sean Mckeown (sean.mckeown@reedbusiness.com.au) or Natalie Apostolou (natalie.apostolou@reedbusiness.com.au) at Digital Media directly.****
