One of the most frustrating things about reading Tweets on a
smartphone, can be the time it takes for linked articles to load. Whilst
smartphones can technically handle full web pages, the page size and
flakey 3G connections often provide a less than ideal user experience.
Fairfax
Digital have taken note and now accessing their mastheads such as
smh.com.au and thage.com.au will be a much more seamless experience,
with mobile devices automatically directed to the mobile portal.
Pippa Leary, Managing Director of Media, Fairfax Digital said, “We’ve
seen an increase in the number of users snacking on news throughout the
day, many of them while on the go. Today’s launch will help give these
users a more streamlined and up-to-date experience that is consistent
with our brands across our key range of mastheads.”
It's a small but welcome change which could help drive traffic to
Fairfax's mobile sites which are set for a revamp in 'the near future'
to include more multimedia content such as video.
“This is just
the beginning of a series of exciting mobile initiatives that Fairfax
Digital will be rolling out in the near future, and comes off the back
of 100% plus growth in page impressions across news m-sites over the
past year and we’re expecting similar growth this year.”
