Google has been testing image and video ads displayed against their
organic search results for a while. Today the search giant is expanding
the reach of their visual search ads to include not only maps and trailers, but
also specific images and prices of an advertisers products.
The ability to display images and prices is based on Google's AdWords
product extensions released today.
Product extensions are visual ads which pull product images and pricing information from the
recently released
Google Merchant Centre. The Google Merchant Centre allows business
owners and marketers to list individual products on Google and also
also powers Google's new
product listing ads.
Early
reports claim to have as much as a 10% increase in CTR for ads with
product extensions. With pictures and prices revealed via a plusbox in the sponsored listing. The ads still work on a CPC basis, meaning advertisers only pay for users who actually click through to their site.
