Just days after announing the new name for their cream cheese and
Vegemite mashup, Kraft has listened to the overwhelming chorus, and
will drop the iSnack 2.0 branding.
In a statement released this afternoon, Kraft denied that the choice of name was just a publicity stunt.
“At no point in time has the new Vegemite name been about initiating
a media publicity stunt. We are proud custodians of Vegemite, and have
always been aware that it is the people’s brand and a national
icon."Kraft Foods Australia/New Zealand Head of Corporate Affairs,
Simon
Talbot, said.
“We have been overwhelmed by the passion for Vegemite and
the new product. The new name has simply not resonated with
Australians. Particularly the modern technical aspects associated with
it.
Get ready for "cream cheese Vegemite naming competition 2.0" as Kraft
puts the final touches on a new way for Australians to choose.
“Australians and New Zealanders will shortly be invited to help us make
a choice. Please bear with us for the next 48 hours as we finalise how
Australians and New Zealanders can decide the new name through an
independent popularity vote. ”
That points to some kind of online poll, the kind of competition that the internet pranksters just love to hijack.
