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Source: Nielsen
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MySpace music has topped the list of Australian music sites by a massive margin according to the latest figures from Nielsen Market Intelligence, recording over 2 million more unique browsers than it's nearest competitor.
MySpace Music attracted 2.38 million unique browsers for the month of
December, compared to the next highest competitor. in the music and
radio category. MCM Entertainment's take40.com and dance music
community inthemix.com.au rounded up the top three performers in the
space.
MySpace Music launched in Australia in October last year, a joint venture between MySpace, EMI Music, Sony Music, Universal Music Group and Warner Music Group. The service offers the world’s largest free and legal streaming of music tracks.
National sales director, Australia and New Zealand, Andrew Cordwell
said: “The immediate impact of MySpace Music emphasises the demand for
content driven social media within the 13-30 age bracket. As the trend
for brands to align with music continues to gain momentum, MySpace
Music is offering unique opportunities for advertisers to develop
strategies around the interests of their target audiences.”
