ninemsn moves into the music video DEN

mcm media’s music video streaming service Digital Entertainment Network (DEN) announcement today of its partnership with ninemsn which will see the portal using use DEN to stream music videos from its ‘Music Fix’ site.

Todd Forest, Director of Content and Audience Experience at ninemsn commented: “Online video is an exceptional growth area for ninemsn and we believe our audience will welcome the addition of the DEN music clips to Music Fix.  We look forward to a very rewarding partnership with mcm media.”

The ninemsn partnership is the latest partnership for DEN, who have already partnered with News.com.au, The Daily Telegraph, APN’s regional sites and Yahoo!7 Music.

“The signs for the DEN in 2010 are excellent and we expect to continue to increase our DEN distribution partners whilst providing an even larger library of high quality music videos” said Mr Joyce. 

The music video space is hotting up in 2010 with YouTube announcing a partnership with major record producers with their VEVO branded site. Whilst VEVO isn't slated to come to Australia any time soon, YouTube continues to be the behemoth in the music video space, dwarfing all competition.

MySpace Music, which launched in Australia last year, has been enjoying stong success as the social network rebrands as a music and entertainment portal. Topping the latest Nielsen list of Australian music sites.