Ogilvy PR Australia is bringing in Brian Giesen, currently vice-president and senior strategist with Ogilvy PR's 360° Digital Influence Group in Washington, DC, in the position of digital strategist.
Giesen will work from Ogilvy PR’s Sydney office for the next 12 months, were he will advise on crisis and issues management from a digital perspective, as well as train employees on digital influence strategy and educate on a range of digital tools. He will also work with other STW Group and Ogilvy Group companies, including Singleton Ogilvy & Mather, OgilvyOne, OgilvyInteractive, and Neo@Ogilvy.
Giesen has experience of digital marketing and social media campaigns for brands such as Lenovo, Johnson & Johnson, Unilever, DuPont, Yum!, National Institutes of Health and the Lance Armstrong Foundation. Ogilvy PR managing director John Studdert said: "This is a well timed appointment and provides all the Ogilvy PR companies in Australia the opportunity to further grow our digital influence skills as they become increasingly important to our client's communications campaigns.”
He added: "Brian will also boost our leadership position in the Australian market across each of the areas of specialisation, while maintaining a high-level global role based out of Sydney." His arrival in Australia follows the appointment last month of Thomas Crampton, the award-winning journalist and digital media specialist who was named Asia Pacific regional director of 360° Digital Influence at Ogilvy Public Relations Worldwide.
