With over a billion video views per day, YouTube certainly gets a lot
of traffic. However with 20 hours of video's uploaded to YouTube every
minute, getting your video in front of eyeballs can sometimes be a bit
of a struggle.
YouTube has today launched Promoted Video's to
help kick start your YouTube campaign. YouTube Promoted Video's works
just like Google adsense, only with more movement and sound.
From the Google Australia Blog:
"With Promoted Videos, you can place your video next to relevant content
on YouTube search results and watch pages as well as pages within
Google's network of publisher sites. Like Google AdWords, Promoted
Videos are targeted by keyword and priced on a cost-per-click basis."
YouTube have also built Call-to-Action overlays into Promoted Videos meaning advertisers will be able to add a clickable overlay to their Promoted Videos to drive traffic to your website off YouTube.
For more in depth information, YouTube will be holding a webinar on
Thursday at 11am (Sydney time) or you can head over to
AdWords to explore the feature yourself.
