Australasia's journal of the new media revolution

Digital Marketing

Online retailers still failing to utilise consumer data

3 March 2010 | More than half of online retailers don't know if they are effectively using customer data according to research by SLI Systems.


News Digital Media embraces push downs, page wraps and the 'Trailer Royale'

25 February 2010 | News Digital Media has expanded its range of advertising options including three new 'high impact' advertising opportunities to its mastheads and network.


Interpublic launches Reprise search and social agency

10 February 2010 | Interpublic Group’s Mediabrands business, which houses media agencies Universal McCann and Initiative in Australia, has launched a new search and social marketing agency.


Online display advertising suffering from heavy discounting

30 November 2009 | Online display advertising is suffering from heavy discounting and 'cost per click' revenue models according to online research company Nielsen.


Westfield Gift Cards taking over Facebook, breaking rules in the process

26 November 2009 | Westfield's new Gift Cards campaign reads straight from the Moonfruit book of social media success, but they might heading in to troubled waters. 24 comments


Digital Marketing solutions

Recent tweets

 

Recent comments

Most viewed articles this week