Australasia's journal of the new media revolution

Email Marketing

CommSec latest to fall foul of SPAM laws

1 February 2010 | CommSec has agreed to pay damages and undertake an internal process review after an ACMA investigation found it to be in breach of the SPAM Act


Facebook grants direct access to user emails, better page analytics

22 January 2010 | Facebook added two new features for business users this week, enhanced analytics for Facebook pages and direct access to emails for app developers using the Facebook platform.


One in six email marketers flying blind

24 November 2009 | New research by Experian has found that whilst 15% of marketers have no tools to measure their campaigns, but most still think email marketing provides a significant return on investment.


Six ways to make email hit the mark

27 October 2009 | Spam continues to flooding our inboxes and mail servers, increasing the cahnge of legitimate email being junked. John Merakovsky from Experian CheetahMail gives his tips for getting your email through the maze. 2 comments


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