Australasia's journal of the new media revolution

Eyeblaster

Video ads fall flat in social media environment

25 November 2009 | Online video advertising is far less effective in social media and gaming environments compared with editorial content such as news and sport stories, a new study has claimed. 6 comments


Aussies don't click with display advertising

26 October 2009 | Australia and New Zealand are among the least likely nations to click or dwell on online display advertising, according the Eyeblaster 2009 Global Benchmark Report.


Eyeblaster admits ad serving is a nightmare

16 September 2009 | A new viral marketing campaign by Eyeblaster admits that ad serving and digital campaign management is broken, coinciding with updates which promise to simplify the process 1 comment


Online ad engagement 25 times higher than click rate

6 August 2009 | A study of over 42 billion rich media impressions by Eyeblaster has shown that users are 25 more likely engage with online advertising than click.


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