Australasia's journal of the new media revolution

Iab

Adconion director joins IAB Board

27 October 2009 | Alex Littlejohn, managing director of Adconion to join the IAB Australia Board


Online advertising cannibalising traditional media

11:00 AM | The online ad industry is set to take away over a billion dollars from traditional media over the next four years.


'Best job in the world' also best digital campaign in the world

24 September 2009 | Australians have cleaned up at the IAB's MIXX awards in New York, winning a total of eight gongs.


New web metrics audit body set to launch

23 March 2009 | Online audience figures are set to become more transparent and accurate according to Australia's print audit body which is about to launch a web traffic service for its member publishers. 1 comment


IAB chief seeks metrics upgrade

30 January 2009 | The Interactive Advertising Bureau (IAB) has urged the industry to update its views on online metrics and work collaboratively to develop standard measurement metrics across the industry.


Recent tweets

 

Recent comments

Most viewed articles this week