15 March 2010 | The number of Australians interacting with brands via social networks jumped by more than 60% in 2009 according to Neilsen's 2010 social media report, released today.
10 February 2010 | Interpublic Group’s Mediabrands business, which houses media agencies Universal McCann and Initiative in Australia, has launched a new search and social marketing agency.
9 February 2010 | Picnic is turning to the public and social media to create what agency GPY&R are claiming as a Australian-first user generated TVC campaign.
22 January 2010 | A majority of marketers worldwide consider social media critical to success this year, with many aiming to increase budgets, the results of a new study have shown.
20 January 2010 | Twitter accounted for more than half of all online buzz regarding technology brands according to the Digital Brand Index (DBI 2.0) report commissioned by PR firm Edelman in partnership with online intelligence provider Brandtology.