Australasia's journal of the new media revolution

Viral Marketing

Making the most of a (shirtless) viral hit

14 July 2010 | Old spice turns its viral hit into an engagement platform as Old Spice Guy responds, shirtless of course.


OK Go viral again despite EMI embed ban

5 March 2010 | Rock band OK Go, famous for their home made treadmill video, have again found a viral hit with a music video based on a hugely elaborate Rube Goldberg machine


AFA launches digital marketing guidelines

26 November 2009 | The Advertising Federation of Australia has launched new guidelines to help digital agencies with the growing complexity of complying with legal rules surrounding digital marketing


Beating cancer scores Twitter a Guinness world record

20 October 2009 | Atlanta based Social Media Marketing company Everywhere set a Guinness world record October 16-17th for the most widespread social network message in 24 hours for their #beatcancer fund raising campaign.


Recent tweets

 

Recent comments

Most viewed articles this week