When the going gets good, fire your agency

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Everyone knows the old saying, “If it ain’t broke, don’t fix it”. But what if it was far from broke? Doing incredibly well, in fact? Logic would say “definitely don’t fix it”… Right?

Wrong. It seems Bank of Queensland (BOQ) has swapped incumbent Junior for BWM as the former agency lures award after award for its BOQ work.


Junior picked up a MIDAS for a Bank of Queensland campaign in December – MIDAS being the only international competition to recognise excellence in financial services communications on a global scale. The agency was the only Australian campaign to pick up in the core ‘banking’ category.

No doubt that gong has gone straight to the Junior pool room to join a collection of awards which includes:

  • AMI Best Social Responsibility Campaign 2012
  • The only gold awarded for financial services at the 2011 Effie’s (beating NAB’s ‘Break Up’)
  • AMI Best Product Launch 2011
  • Australian Banking & Finance Awards 2011 Marketing Campaign of the Year.

Oh the irony of it all.